Our Team & Advisors

Over the past year, this dedicated creative and development team was challenged to build a user-friendly website/app for current and future family caregivers. This website provides a "caregiving roadmap" of information, services and products for a loved one or oneself caregiving needs.



  • Lisa Gurgone, Executive Director, MA Home Aide Council

  • Nora Duncan, AARP, CT State Director

  • Kevin Smith, President, Best of Care Agency, Quincy, MA

  • Cheryl Rumley, President, APEX Home Care, Springfield, MA

  • David Chang, Entrepreneur & Investor, PersonalVC, Boston, MA

  • Shereen Shermak, Director, Good Growth Capital, Boston, MA

  • Gerry DePardo, VC Specialist, McCormick, Paulding & Huber LLP

  • Lawrence Ford, President, Conscious Capital, Westport, CT


Corporate Attorney: Day Pitney

Financial and Accounting: Angliss & Coloban


Ira Yellen, Founder
Founder and President

Ira Yellen has more than 40 years’ experience in public relations, marketing, advertising and design. His agency, First Experience Communications has clients in the health care industry for more than two decades. He has counseled and provided professional services to health care organizations (hospitals, cancer centers, community health centers, and state agencies) on integrated marketing strategies, on-line marketing and branding.

Steve Pelletier
Systems Architect / IT Manager / Entrepreneur
Lead Investor and Mentor

An accomplished information systems architect, business/team leader, and successful Internet technology entrepreneur. He has been developing IT infrastructure and networks for over 25 years.

Dylan Pattenaude
Chief Technology Officer

For over twenty years, Dylan Pattenaude, has specialized in online application development, database architecture, and diversified marketing communications experience that integrates web-based applications, online marketing with traditional marketing to create high-impact campaigns by providing the opportunities, results and revenue for clients.

Jenny E. Smith
Public Relations and Communications Consultant
Jenny Smith, owner and principal of Acuity Public Relations LLC, develops and manages integrated communications programs for senior living communities, home care agencies and other organizations that serve our older population. She is a communications consultant to AgingInPlaceToolkit.com, supporting content development and marketing, social communications and media outreach. After helping her late father in law, late mother
Senior Technology Lead Development

Arda Tezcan is leading a development team building the underlying application, tracking and reporting. Currently, he is co-creating technology needs and resource needs. He is a full LAMP developer and strategist.

Lauren Esposito
Social Media and Website Director

Lauren Esposito is a Marketing and Communications Strategist with over 18 years’ experience working with businesses and organizations to increase their visibility and reach across all aspects of the digital spectrum. Esposito is managing the social media community of Aging in Place Toolkit as well as directing the website user experiences for those wresting with planning for home care for their loved ones.

Alaina Tobin
Website and Graphic Designer Specialist

Alaina Tobin joined the iNeedHomecareNow™ product Aging in Place Essential Toolkit team more than five years ago.

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The Aging in Place Essential Toolkit™  addresses the challenges that individuals and families face in caring for a loved one or themselves. It is a one-stop resource of practical advice, services, and support that helps people plan for how they will live a good life as they or a loved one age.

Tips for taking care of yourself or a loved one.




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